Creating a makeup blog can be a very good way for you to make money, but that doesn’t equate to instant success. There are a lot of beauty bloggers out there, and there are also people that focus specifically on makeup. That’s why you need to learn how to start a makeup blog, but also how to customize it and how to enhance the experience. It’s a great idea to learn the ins and outs of creating a makeup blog, since it will certainly make the process easier and more convenient.

Figure out the general topics you want to cover

Of course, you want to have a blog about makeup, but this can mean a variety of things. Will you review makeup products specifically and just talk about them? Or will you offer makeup tutorials? A lot of makeup bloggers will try to combine multiple ideas in a single one. And that’s fine, but it’s up to you to figure out what approach fits your style the most. That’s what will help deliver a better result in the end, so try to keep that in mind.

Pick the domain/blog name

You want to enter a domain name provider and come up with ideas for the blog name. A lot of people want to use “makeup” in their domain name, you don’t have to do that, although having such a keyword will surely come in handy. A good rule of thumb is to keep the domain name short if you can. You should also ensure that the blog name is also not acquired already by someone else. That’s why you want to check beforehand.

Pick the right hosting company

Of course, you can buy the domain name and hosting from the same company. You can get it from different companies if you find good deals, but in general it makes sense to have both in a single place. When it comes to choosing the best hosting service, focus on their uptime, check online reviews to see how reliable and fast they are, and also think about the pros and cons offered by each of them. If you can have a bundle of services which come at a better price, then that’s great too.

Installing WordPress

Most blogs these days use WordPress because it’s very easy to manage, writing on it is super simpler, and it’s just a great platform to begin with. Most of the time, what you need to do is to login to the hosting control panel and there you can find the option to install WordPress. Depending on the situation, things might be a little different, but in general, the WordPress installation is seamless and the hosting service does offer guidelines and tutorials for this as well.

Selecting the WordPress theme

Now that you installed WordPress, it will just be the vanilla installation that everyone has. Obviously, you want to stylize and improve your WordPress theme, so the best way to achieve that is via picking the right theme that fits your requirements. You will find tons of free themes online, and those can actually be great for a variety of different people. What we do recommend is to avoid any rush and browse both paid and free themes.

A lot of makeup bloggers choose free themes, because they don’t have a lot of money to spend at first. However, I noticed from experience that having a more complex theme will draw attention and make you stand out. The problem is that most people that go with free themes tend to have similar sites. And when you want to stand out as a blogger, that’s not exactly something you want to see or have. So it makes sense to check a variety of different themes and see what works for you.

Customize your blog’s features

You can go to the Settings in WordPress and here you want to design the menu, site URL, modify membership features and so on. You can also select the homepage layout if you want, and even choose how people comment. Modifying and optimizing your blog is a crucial part of the process, and it’s imperative to ensure that everything is going exactly the way you want.

Install plugins

WordPress has great functions at its core, but obviously every website has different needs. Usually, you can enhance the core experience with plugins. There are paid plugins, but also paid ones. Some of them will focus on comments, others on SEO optimization, speeding up your blog and so on. You can browse free WordPress plugins and paid ones, then you can choose which is the better option to fit your requirements. In the end, it’s a great idea to use only plugins that you need, because adding too many might lead to problems down the line.

Create a list of posts in advance

What I will say about makeup blogging is that it can be incredibly fun and rewarding. However, you also need to be very well organized. In my experience, the best results are achieved when you plan your posts in advance. I tried to write every week and I always ended up close to my deadline, rushing the content. The best approach when it comes to writing is to do it naturally and prepare stuff a week or so in advance.

Doing that is going to improve your content quality and it will also not rush you. At the end of the day, people want informative, great content and not something rushed or low quality. Sure, consistency is key and it will matter for any blog. Yet at the same time, you don’t just want to write in a rush, trying to meet a deadline. Trust me, it will always be a bad thing and it will lead to issues in the long run.

But if you plan and schedule posts accordingly, you will find results to be a whole lot better. I always think that writing a good makeup blog is more about the experience, personality and value you provide to readers. That’s why I recommend taking your time, writing a few posts in advance even before you start creating your blog. You’ll have a few posts locked in and you don’t need to rush into creating more.

Promoting your blog posts

Ideally, you want to include keywords in your blog posts, and those keywords need to be within the makeup niche. You can use free keyword tools, those are quite handy and will enhance the process quite a bit. Also, use social media as the means to promote your posts, because it does allow you to save time and you can reach a lot of people.

Also, think about monetization options. I found that in the world of makeup blogging, affiliate marketing is a great option. Ads on your blog can also bring in quite a bit of money, depending on the traffic. I also use other methods like sponsored content or even selling digital products. It’s a good idea to try and combine multiple monetization options to see what works for you. In my case, I always try to figure out new methods and see whether they fit my blog. I encourage you to start your own makeup blog if this is your passion, because you get to inspire others, while also making money from it as well!