How Much Do Fashion Bloggers Make?

It’s one of the most common questions that is asked within the online influencer sphere. How much do fashion bloggers make? Anyone who has scrolled through Instagram or TikTok will know that being a fashion blogger can be a lucrative career. What started as a hobby became a side hustle and eventually a career that can bring in over six-figures a year. No two fashion bloggers will make the same money. It’s all about the rates you set, your engagement, and what value you can bring to a brand. We’re taking an in-depth look at how much fashion bloggers can make a year.

How do fashion bloggers make money?

Fashion bloggers have multiple streams of revenue – allowing them to bring in four or five figures a month. Part of this revenue can be passive income from blog posts that generate money through affiliate links or by the sales of e-books or physical books.

Most fashion bloggers make a portion of their money from affiliate links and advertising on their websites. Websites like ShopStyle and rewardStyle allow influencers to make commission on affiliate sales or earn revenue on a ‘pay per click’ basis.

Where the headline figures come in is typically brand deals and sponsorships. Just like a television advertisement, brands will pay fashion bloggers to feature a product on their website or videos.

Fashion bloggers typically set their own rates for different types of content – whether it’s an Instagram story, blog post, or a TikTok video. The rate will usually depend on the engagement levels you have and how the brand intends to use the content.

How much can I make as a fashion blogger?

While we’ve all heard of fashion bloggers who make six-figures a year, most don’t. Becoming a fashion blogger will usually start as a side hustle before you scale it up to become a full-time career. Most bloggers wait until their income from fashion blogger matches or exceeds what they are earning in their current job.

Danielle Bernstein from We Wore What reportedly makes over $15,000 per Instagram post. It’s worth remember that she has over 2.6 million followers at the time of writing this article and owns multiple brands. Most fashion bloggers don’t have millions of followers – and you don’t need to be hitting these numbers to be bringing in big brands or sponsorship deals.

For a more attainable price that you can expect to bring in as a fashion blogger, Huffington Post interviewed a number of micro-fashion bloggers with less than 50k followers. These bloggers made anywhere from $1,500 to $3,000.

Most fashion bloggers will make a few hundred dollars a month. Most bloggers are not public about how much income they make per year. As the industry is still within its infancy, it’s virtually impossible to give an accurate ballpark of what fashion bloggers make a year. What we can look at is how much you can make at the top of the industry.

Fashion bloggers have shown that you can take a hobby or something you love and turn it into a full-time job. If these fashion bloggers can do it, so can you.

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