People flock over to Pinterest to expand their marketing horizons and create maximum brand visibility. For the bloggers, content creators, and brands trying to reach a wide array of customer bases, Pinterest is the perfect place to be. This is because Pinterest is the one social media platform where people actually do come intentionally to find product ideas and make a purchase.
Pinterest could be a great platform for any content creator and business owner out there when used in all the right ways.
Using Pinterest for business has never made more sense ever before than now. The social platform has over 450 million people who engage with it on a monthly basis with over 200 billion Pins saved so far on the platform.
Needless to say, it is the perfect place to reach your target audience and grow your business. But if you want to succeed on Pinterest, you need to know what best practices to follow.
One of those best practices is posting on Pinterest consistently. Posting consistently can get hectic for many people. This is where a Pinterest Pin scheduler comes in.
When it comes to marketing on Pinterest, you need to know when to post instead of just posting at random times. Posting at the right time can take your marketing efforts to the next level and can make or break the popularity of your Pinterest post.
Let’s have a look at what Pinterest schedulers actually do and how you can use them to organize your content according to best marketing practices.
What is a Pinterest Scheduler?
A Pinterest scheduler is a tool that helps you plan out when to post your Pinterest Pins in advance. It then automatically posts those Pins for you at the time allotted by you. You can schedule Pins hours, days, or even weeks in advance before they get posted.
Pinterest schedulers help you manage your account in a much easier way. They let you be consistent and stay on top of the content you post daily.
With a Pinterest scheduler, you select the date, time, and posts and the scheduling tool sends out the Pins at those times to your Pinterest board for people to view.
This way, you don’t have to waste tons of time manually pinning your Pins. This is also helpful for those creators whose target audience lives in a different time zone than them. Their Pinterest Pins can automatically get posted thanks to a scheduler while they sleep or are busy with dinner.
Another huge advantage of a Pinterest scheduler is that it allows you to take time off. What that means is that your Pins still get posted to your boards despite you being away. You can plan multiple Pins in advance and they will be posted while you are enjoying a beach vacation in Miami.
How to Use a Pinterest Scheduler
Now that we know how a Pinterest scheduler can help us, we will have a look at the different ways you can use a Pinterest scheduler to plan your Pins.
How to Schedule Pinterest Pins Using Pinterest’s Native Scheduler
Many people think that Pinterest Pin scheduling is only possible through third-party apps that work in conjunction with Pinterest. However, that is not true.
Pinterest has an in-built native scheduler directly on its website. Pinterest’s native scheduler is very easy to use and manage once you schedule a few pins.
To access this feature, though, you must have a Pinterest Business account.
Here is how the process goes for Pinterest’s own scheduler:
Step 1: Log into your Pinterest Business account
Step 2: Click “Create” from the dropdown menu present at the top left corner of the screen. Then choose “Create Pin”.
Step 3: Add in all the details of your Pin including title, Pin description, and so on.
Step 4: Choose when to publish your Pin. If you want to schedule for a later time, select “Publish at a later date”.
Step 5: Choose the date and time you want to publish the Pinterest Pin.
Step 6: Click “Publish”.
With Pinterest’s Pin scheduler, you can schedule up to 100 Pins at one time. However, you can only schedule them for the next 2 weeks in advance. Nonetheless, this is still a great free tool to have at your disposal.
How to Schedule Pinterest Pins Using Tailwind
Pinterest’s own Pin schedular can often be limited in its functionality for people with larger-sized businesses. This is where Tailwind comes in.
Tailwind has a SmartSchedule option that sends out your Pins at the best times of engagement during the day. It also provides unlimited Pin scheduling, unlike Pinterest that only allows for 100 pins at a single time.
The setup for Tailwind is also easy as it is a lightweight browser extension that would take no time to download. The user interface is also extremely easy to get around.
The best part is that you can use this versatile tool for free. Even for the paid version, Tailwind is not going to break the bank for you with only $9.99 per month.
Here is how you can schedule Pins on TailwindL
Step 1: Firstly, add the Tailwind extension to your browser and log in to Tailwind.
Step 2: Click the pins you want to schedule.
Step 3: Click “Go Schedule” at the bottom right corner of the screen.
Step 4: Add the boards for the Pins. You can add the boards either individually at the bottom of each Pin or have them apply to all of the Pins.
Step 5: Next, choose whether you want to schedule the Pins for later or Schedule All right now.
Step 6: Once you choose “Schedule All”, your Pinterest Pins will be added to the Scheduled queue in Tailwind.
Other Free Useful Tools You Can Use for Pinterest Scheduling
There are many other tools you can use to schedule your Pinterest Pins for later. The ones I am going to mention below are free to use and would suit the need of an individual blogger or business owner.
There are no trials involved and no credit card details required with all the options mentioned below. Let’s have a look.
Later
Later is a famous Pinterest scheduling tool that many bloggers and content creators swear by.
This scheduler allows you to schedule up to 30 Pins or posts per month for free using the Later Pinterest scheduler. The platform provides a super intuitive approach to scheduling your Pinterest Pins. Even videos can be added to Later’s centralized library and then dragged and dropped easily from there to a scheduling calendar for Pinterest. It is very similar to Google Calendar but with a much more user-friendly interface.
To use the Later scheduler, all you have to do is download its extension to your browser. Later also allows you to keyword optimize your Pin descriptions and titles. This adds to the versatility of Later.
Not only that Later can schedule your social media posts for all major social media platforms including Instagram, Pinterest, Facebook, Twitter, and even TikTok. All of which it can handle simultaneously.
Hootsuite
Another great Pinterest scheduling option is Hootsuite.
Hootsuite is well known as a social media scheduling tool, especially for Twitter and Facebook. But the tool has recently expanded its efforts and included Pinterest in the game.
The best part about Hootsuite is that you can schedule multiple boards at the same time. With Hootsuite, however, you are limited to scheduling only 5 posts per month which is a little lower than what other options on this list have to offer.
It is, nonetheless, still a great tool for scheduling Pinterest Pins. It is easy to use and extremely convenient to integrate across multiple platforms.
It offers users with an integrated dashboard, meaning you will see your scheduled Pins along with all the scheduled posts from your other social media profiles. This makes it easy to view, modify, delete, and manage your Pins, all in one place.
Along with Pinterest, Hootsuite can also be integrated with Tailwind which provides another dimension of functionality.
Planoly
Planoly is a social media tool that started out as a schedular for just Instagram. Due to its popularity, the platform quickly transitioned to include Pinterest in the mix of services it provides in its social media scheduling realm.
Planoly offers all its users a specific number of free posts per month. You can make 30 uploads or posts completely free on a monthly basis.
Planoly has an easy to use interface and you won’t get confused with too many options. It is also a pretty organized platform and helps you stay organized too by scheduling your Pins.
How to See Your Scheduled Pins on Pinterest
You can easily view all the Pins you have scheduled for later on Pinterest.
To view your Pins, log in to your Pinterest profile.
After that, select the Pins tab.
You can also access your scheduled Pins using the following URL:
Pinterest.com/username/scheduled-pins/
Once you can view your scheduled Pins on Pinterest, you can edit and modify your scheduled Pins. For example, you can click on the three dots next to a scheduled Pin to delete the Pin. You can also choose to publish the Pinterest Pin immediately, rather than at a later date.
To access your scheduled Pins on other third-party schedulers, you just have to open that scheduler’s dashboard. From there, you can view all the options you have to modify your scheduled Pins.
How Often Should I Post on Pinterest?
Quality and consistency are both keys to success on any social media platform and Pinterest is no different.
For Pinterest, the recommended minimum Pins per day is 3 posts. You can post a maximum of 25 posts per day, as recommended by the platform itself. Posting more than that amount is not going to boost your marketing efforts and, in fact, can lead to suspension or even permanent banning of your Pinterest Business account.
The scheduling tools mentioned above in this article make it easy for you to keep track of how much you post and at what times.
Tools like Tailwind, Later, and Hootsuite make it easy for you to schedule your Pins so that the Pins go up even when you are busy at a later time.
You can tell these Pinterest scheduler tools how many times you want to post per day and they will do it for you. Some of them may even go one step ahead and recommend the best time slots for you.
But how often you should post on Pinterest keeps on changing. Today it is 3 posts per day minimum. Tomorrow it may be different.
Therefore, you should always keep an eye out for Pinterest’s community guidelines and policies to make sure you are up to date with the latest rules.
Pinterest Scheduling Best Practices – Useful Tips and Tricks
Schedulers are a handy tool to have in your Pinterest marketing arsenal. While they are great on their own, there are a few additional best practices you can apply to the task of scheduling Pins that can take your Pinterest marketing to the next level and drive enormous traffic to your website.
Some of these are mentioned below:
- Track Your Pinterest Analytics and Insights
- Don’t Schedule Pins All at Once
- Check Your Image Quality While Scheduling Your Pins
- Edit Your Pin Descriptions to Include Search Engine Optimization (SEO) Tactics
- Avoid Scheduling Too Far in Advance
Following these steps can go a long way in improving your Pinterest analytics and increase your brand visibility.
Pinterest provides a ton of options for its users to utilize and enhance their marketing strategy on the platform. Pinterest schedulers are one of those many tools. Make sure you use them to get the best out of your experience with this amazingly versatile platform!
