Fashion blogging and influencing have exploded into a big industry in recent years. Fashion bloggers not only reach millions of target consumers but also have a unique way of linking the product with themselves making it an attractive pick. Let’s dive into the world of one of the biggest fashion bloggers!
Chiara Ferragni
Chiara Ferragni with her 19 million followers is one of the biggest and most popular fashion bloggers. She is an Italian fashion blogger, fashion designer, business person, and the founder of the fashion blog “The Blonde Salad”. She started while being in Milan but now lives in Los Angeles. When she started her blog, she was a law student but quit once her fame grew fast enough to earn her a decent living. She moved to LA in 2013 as she wanted to internationalize herself and soon her name was in Forbes “30 under 30”. She has graced covers of many magazines including Vogue and Lucky Magazine. Ferragni, now a global star still has most of her reach from Europe, and links from her site drive traffic and conversations are mostly due to partnering with famous brands and big names including Dior, Chanel, Giambattista Valli, and LVMH. Her passion for styling has inspired her to launch her clothing line “Chiara Ferragni Collection”.
Camila Coelho
Camila has a good following of 9 Million followers making her one of the biggest fashion bloggers. She is an LA-based Brazilian fashion designer and influencer. She started uploading her beauty looks and step-by-step tutorial on YouTube, during her time at the Dior counter, just a way to stay in touch with her Brazilian friends and family back in the country. But as the reach grew fashion blogging also took a center stage and became her love. She has walked the exclusive red carpets like the MET Gala and worked with famous houses such as Tory Burch, Dior, and many others. She has also been a part of protests and health campaigns.
Aimee Song
Aimee Song is an LA-based fashion influencer with 4.9 Million followers across the globe. Aimee Song started her blog “Song of Style” back in 2008, as a side project devoted to interior design but it then evolved into a fashion-focused one when the followers started to notice her outfits in her pictures. She is the author of “Capture Your Style” the best seller book and also a member of Forbes 30 under 30.
Olivia Palermo
Olivia Palermo is an American socialite and a fashion influencer with a 5 Million following on Instagram. She’s based in New York City and has been named as one of the best dressed New Yorkers of Page Six by the New York Post. Palermo has graced the covers of many well-known fashion magazines including Marie Claire, Cosmopolitan, Harper’s Bazaar, Elle, and many more.
These fashion bloggers are not just a reference point for fashion how-to’s or latest design but they have become their brands and built their fashion powerhouses.
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