With the enhanced awareness and the excessive usage of social media platforms, blogging is on its all-time high. We are neck-deep into the hashtag game, where we keep on following a hashtag and spend hours and hours watching bloggers and influencers doing stuff. It is only natural to get a bit jealous about all the fun stuff they do and the number of followers, subscribers they have.
Although many fashion bloggers out there, only a few of them made it to the top. In this article, we have curated bloggers to determine who the most popular fashion blogger is? So, keep on reading to know it all.
Although we have multiple social media platforms, the one that has gained maximum popularity in growth is undoubtedly Instagram. From being a photo-sharing app to a primary marketing channel for businesses, Instagram bags more than a billion users.
The engagement rate for Instagram is 4.21% which is almost 120% more than Twitter and 58% higher than Facebook. Keeping in mind the popularity, we will see which fashion bloggers get the most followers and are thus most popular.
Chiara Ferragni
Chiara started her blogging journey in 2009 with the blog page The Blonde Salad, which has been grown into a big brand with a worth of $8 million. With almost 15.1 million followers, Chiara has been ranked as the 7th biggest influencer around the globe.
She uses her account to showcase her personal style, fashion collection, and travel content. Akin to other influencers and fashion bloggers, Chiara has launched her shoe brand under Chiara Ferragni. She has a brand partnership with pentene and Lancome and various others.
Camila Coelho
With 7.6 million followers, Camila Coelho is another fashion blogger that we all look up to. She has been sharing her lifestyle, beauty tips, and fashion ideas with her followers to educate them accordingly. In 2015, she launched her makeup collection-nightlife. Camila is the brand partner of various brands like Dior and Coach.
The Iranian fashion blogger is a Gisou founder and entrepreneur that is the face of many brands, including Revolve, Lulu, Prada, and many more. She has been named the influencer of the year in 2018 by Revolve. The blogger has an impressive engagement of 3.65% and is got featured in Forbes 30 under 30.
With a degree in interior designing, this Los-Angeles based fashion blogger offers exquisitely curated content. She has a base of 5.1 million followers, with whom she shares her fashion, beauty, and personal life regularly. Aimee started her Instagram career in the year 2008. Aimee launched her brand with the enhanced following and popularity, but she also has brand partnerships with Revolve and Dior.
Another Los-Angeles based fashion blogger who has made it to the top is Julie Sarinana. She has 5.1 million followers and running her account -Sincerely, Jules. She has attended the Fashion Institute of design and merchandising. Julie has a brand partnership with Billabong and Nordstrom.
Have you ever heard the name Fashion in flux? If not, then do follow it to get excellent beauty tips and fashion ideas. The UK-based influencer is famous for creating consistent fashion-focused videos and always shoot neck down style. Her unique style and amazing topics lead her to mark her 2.7 million followers.
What initially started as a street-style fashion covering blog has now become a personal fashion diary of Danielle Bernstein. The fashion blogger got her degree from the Fashion Institute of Technology at the age of 26. Over the years, Bernstein has encapsulated the overall fashion sense of New York City by the brand partnership with various international and local brands.
Jenn started her career as a fashion influencer in 2010 by launching a channel on YouTube named Clothes Encounters. Over the years, she not only evolve as a fashion influencer but also enhances her income sources. She has brand partnerships with Loreal, Revlon, Sephora, Calvin Klein, and Lulu’s. To envisage her unique yet ever-changing style, Jenn has launched her brand under the name Eggie.
This fashion and beauty guru was a struggling model before she earns a name for herself by sharing her awe-inspiring fashion skills and beauty tricks. Janice initiated her journey as a simple blogger but now reaches 1.3 million followers, has launched an app, and bags various sponsorships, including Mercedes-Benz, Dior, Lexus and Nordstrom.
We all know The Originals Family from the show The Originals, but do you know who is regarded as the original and first blogger? Our next candidate for the most popular fashion blogger is none other than Blair Eadie. Blair started her blogging journey with blog-Atlantic-Pacific, where she features west coast style with east coast prep.
Currently, she is pursuing her career as a merchandiser, but that’s not the only medal on her shoulder. She has modeled for CoverGirl and currently in partnership with various brands, including Anthropologie, Ray-Ban, David Yurman and Nordstrom.
What could be more interesting than creating a blog related to traveling and fashion and have a partner with excellent photography skills? Sara Escudero started her blogging career with Spanish blog-Collage Vintage, in which she documented her fashion and travel cravings. She currently has 1.1 million followers. Sara has collaborations with Pantene, Anthropologie and Dior and is part of Revolve sisterhood.
It takes a lot more than a simple laptop and internet connection to be a popular fashion blogger. But the result of all the hard work you put in is incredible. Take the example of our next fashion blogger who turned her destiny into a fairy tale with pure hard work. Chriselle initiated her career as a fashion stylist.
She created a blog-The Chriselle Factor, where she used to share her fashion ideas and hacks. Currently, she is running a successful youtube channel and has launched her clothing line, The Chriselle Lim Collection. She collaborated with various top-notch fashion brands, including Fendi, Dior, Valentino, LV, Miu Miu, Cartier and Versace.
The fashion industry is a fast-paced industry where you need to stay updated to stay alive fashion-wise. Being a fashion bloggers help all the bloggers mentioned above to keep their fashion game updated and bless them with various collaborations and partnerships.
Are you ready to start your very own blog? These talented women are enough motivation to get started! Here are 14 items I recommend to get started:
Let me know in the comments section below who your absolute favorite fashion blogger and influencer is!
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