Gone are the days when celebrities dominated fashion trends. Long live the bloggers who are calling the shots within the fashion industry. Whatever your fashion aesthetic is, you can guarantee that you’ll find your perfect match with a blogger’s style. If you’re looking some inspiration to refresh your Instagram feed, we’re sharing the top 20 fashion bloggers for 2024. These are the bloggers who you need to be following to stay ahead of the fashion trends for 2024.
- Lydia Millen (@lydiamillen)
This UK-based fashion blogger has over 1 million Instagram followers and works with some of the biggest names in the industry from Dior to Carolina Herrera.
- Rachel Parcell (@rachparcell)
Rachel started her blogging career with ‘Pink Peonies’ before rebranding in her own name. This mom of three is the Founder and Creative Director of Rachel Parcell, a fashion and home décor brand.
- Paola Mathe (@findingpaola)
Paola lives by the motto of “perfection is boring”. She’s the founder of the headwrap brand, Fanm Djanm.
- Victoria Magrath (@inthefrow)
Victoria is a fashion and beauty creator and author of ‘The New Fashion Rules’. Her content blends ladylike elegance with contemporary trends.
- Sarah Patrick (@sarahkjp)
Follow of the photographic life of Sarah Patrick, who lives in New England with her husband and son, Harry. Sarah and her husband’s KJP brand captures the aesthetic of the American Dream.
- Aimee Song (@aimeesong)
Aimee is a New York Times bestselling author and was named in Forbes 30 under 30. She also has her own fashion label, @songofstyle.
- Eva Chen (@evachen212)
Eva is the Head of Fashion at Instagram, a bestselling children’s author, and Fashion Week veteran.
- Mary Orton (@maryorton)
Mary is the queen of dresses. She’s a mom of two, entrepreneur and investor. She’ll be your number one source of girl boss inspiration.
- Cassie Thorpe (@casscass2102)
Are you a fan of luxury fashion? Cassie Thorpe is a must-follow blogger who will keep you ahead of all the fashion trends.
- Julia Berolzheimer (@juliaberolzheimer)
With over 1.3 million followers, Julia Berolzheimer will have you embracing floral prints and twinning with your BFFs.
- Rosie Van Sandwijk (@rosielondoner)
Rosie is a London fashion blogger who has temporarily relocated to Australia. Follow her for effortless chic.
- Nabela Noor (@nabela)
We fell in love with Nabela during quarantine with her ‘pockets of peace’ TikTok videos. She’s redefining beauty one post at a time.
- Jessica Kellgren-Fozard (@jessicaoutofthecloset)
Jessica is a vintage fashion blogger who is also a deaf and disabled activist. She’s ‘amusingly British’ and just welcomed her first son with wife Claudia.
- Mecca James-Williams (@meccajw)
Mecca is a micro-blogger on the rise. She’s known for her conscious living, and colorful fashion looks.
- Callie Thorpe (@calliethorpe)
Callie is one of the ‘it’ curvy fashion bloggers. She’ll teach you how to embrace your self-confidence through fashion.
- Tatiana Elizabeth Price (@tatianaelizabethh)
Tatiana is the creator of @skinbuttr, a model, and mom of Milo. Follow her for monochrome look and ultimate hair envy.
- Emili Sindlev (@emilisindlev)
Emili is a stylist and model who isn’t afraid to experiment with bold colors and the latest trends.
- Kat Farmer (@doesmybumlook40)
Kat is a self-confessed “rambler on fashion” who proves that fashion knows no age limits.
- Jenn Im (@imjennim)
With over 17 million followers, Jenn is out go-to source of minimalistic fashion inspiration.
- Courtney Quinn (@colormecourtney)
Meet Courtney, the Color Queen who will put a smile on your face. She describes her blog as the most positive place on the web.
I decided to start my own lifestyle blog 5 years ago. I believe it’s something everyone can do. My goal with this website is to provide you with the resources, inspiration and facts to help you gain financial and location independence. I’ve mentored many people on their blogging journey. Check out my blogging bundle course!

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